second overnight drive in a row. I'm not going to lie, it was pretty
brutal. Anyways, we got into San Antonio around 9am. We didn't really
know what we were going to do all day, but we knew we'd figure something
out. Well, we all decided that we wanted to go to The Alamo. None of
us had been there, and we thought it'd be a shame to be so close and not
go. It was pretty cool! We all got our pictures in front of it and
everything. We then decided to go to a huge mall about a block away.
We were there for a while. We ran into the guys from 'Jonezetta'
(they're one of the bands we're on tour with) and went to see a movie
(Smokin' Aces) with them. It was pretty good, but I was just fighting
to stay awake the whole time.
We got to the show around 530pm and did the whole routine. The venue
was pretty cool. It had three different stages! Anyway, there were a
lot of kids at the show (~250). The guys played well and the crowd
really liked them. They ended up doing real well in merch sales. The
show actually did so well that we got some extra money on the backend!
Pretty sweet.
*So, today's marketing lesson is about 'The Combo.' It is a great idea
to do a package deal on your merch. (For example, say your t-shirt
normally goes for $12, your CD goes for $10. Run a 'special deal' where
kids can get the CD and t-shirt for $20....and maybe even throw in a
free sticker or poster if they buy the combo.) People are willing to
spend more money to 'save' money. The combo deal will also give kids
(who are on the fence about buying something) an incentive to go for
it......they'll 'save' a few bucks and get a free sticker or poster.*
After the show, we went to the promoter's house and crashed. We were
all so tired. We all got a good night's sleep and a shower, so we're
back to feeling like civilized human beings. We are currently on our
way to Dallas. Tonight's show should be really good. It's a brand new
venue, it's really big, and there was supposed to be a lot of promotion
done for the show. I will check back in later to give an update on how
the night goes!
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